Sunday, March 11, 2012

6:39 AM - ,,,,,,,,, 2 comments

Top Effective Celebrity Endorsers

From clothes to foods and even laundry soaps and dish-washing liquids, we see different faces of celebrities endorsing what they say was the best brand or product to use on our everyday lives. Sometimes they are effective, other times they are not. we base if an endorser is being effective on their ad on to how many times they appear in endorsing different products. To know who really is the best endorser, below is a countdown on who people and advertising companies trust the most. (Based from YES! Magazine's Top 20 Celebrity Endorsers and the authors manual counting of TV Ads.)

1. Kris Aquino

"San Marino Corned Tuna Endorsement"

Being on top of the list, the Queen of talk had yet again proven how effective she is on convincing and relating to people. Endorsing over 21 products in the year of 2011, the Queen of talk claims on her talk show Kris TV that the reason why she is the most sought-after endorser is she truly uses what she endorses.

Product Endorsements: Maggi Magic Sinigang, Nido Milk, Petron Gasul, Pantene Shampoo, Downy Fabric Conditioner, Olay Facial Cream, Olay Body Soap, Fiesta Noodles, Safeguard Soap, Nestle Ice Cream, Mang Tomas, Eight O' Clock Powdered Orange Juice Drink, Goldilocks, Glaxo Smith-Kline,Magnolia Chicken Station; (print and billboard) MET-C Whitening Capsules, Boardwalk, Figlia Shoes,Magnolia Nutri-Oil, and Philip Stein. (Source: YES! Magazine)


2. Kim Chiu



From being a reality star to a full-blown drama actress, Kim Chiu had grown to become one of the most idolized and promising artist in the Philippines. With her inspiring true to life story of being a nobody to reaching her dreams under the public eye, she is most fit to be one of the best product endorsers in the whole nation.

Product Endorsements: Rejoice Shampoo, Whisper Sanitary Napkins, Goya Chocolate, Coke, Nescafe Classic, Chowking, Payless Pancit Shanghai, Olay Body Bar, Skin White 3 in 1 Face Powder; (print and billboard) Bench Apparel, Cherry Mobile, Monami Gel Pens, Adidas, Unisilver Jewelry, SMDC Properties, Charms & Crystals, Faces & Curves

3. Anne Curtis and John Lloyd Cruz


Both versatile actors, Anne Curtis and John Lloyd had set to prove they can endorse anything and can do anything for an endorsement. John Llloyd had become a magician on his Magic Fillings Commercial, and an action star on Greenwich. While Anne Curtis had started becoming a "Singer" through her Palmolive Naturals endorsements. With their showing that they can do anything "out of their boxes" more commercials are sure to come out for them.

Product Endorsements: (Anne Curtis)Loreal, Smart Unli Post Paid, SMDC Houses, SM Accesories, Olay Natural White, Folded and Hung, Natasha, Palmolive Naturals Soft and Moisture, Whisper Cottony Clean, MyPhone, Greenwich Lasagna, GSM Blue, Magnolia Light Drink, Swatch Skin, Posh Nails and PrimmaDonna
(John Lloyd Cruz) Sun Cellular, Greenwich Pizza & Pasta, Head & Shoulders Shampoo, Lucky Me Noodles, Biogesic, Magic Crackers, Tropicana Fruit Burst, Direct TV USA; Natasha Casual Apparel, Adidas, Swatch, Banana Peel Footwear, Urban Bags, Cherry Mobile, Joel Cruz Signature Perfume, Face and Curves

4. Sarah Geronimo and Piolo Pascual


Considered to be both on the top of their game, Pop Princess and Actress Sarah Geronimo and Top and Controversial actor and singer had all their shows high-rated or in case of concerts, a sold-out With being on top, it is unarguable that may companies wanted them as representation and endorser of their companies.

Product Endorsements: (Piolo Pascual)Real Leaf Green Tea, Century Properties, Bench Clothing, Banco De Oro, Clear Anti-Dandruff Shampoo, Century Bangus, Century Corned Tuna, My Phone, Centrum Multivitamins, Sunlife Insurance, Speed Babad Detergent, Quickchow Instant Noodles, NTT Phone Card; (print and billboard) Belo Medical Group, Timex Watches, Sky Travel, Jewelmer, HBC
(Sarah Geronimo) Sunsilk Shampoo, Charmee Feminine Protection, Elaia Vitamin E, Selecta Ice Cream, Globe Cellular Services, 555 Canned Tuna, Xtreme Magic Sing, Jollibee, Americatel, Cebuana Lhuillier Pawnshop, MyPhone, Nescafe 3-in-1, Belo Medical Group and Belo Essentials; (print and billboard) Natasha Beauty, Unica Hija, X-Play online gambling

5. Marian Rivera


A very pretty face and alluring body, Primetime Quuen Marian Rivera attracts endorsements like honey to bees. Another factor that makes her appealing to the public and companies is her being controversial. “Despite whatever you hear about her… may kinang siya, e, physically. The female consumer looks forward to buying the products she endorses, not so much because of her personality but more because of her balat,” Laura del Rosario-Dorotheo, McCann Worldgroup Philippines business group director, said.

Product Endorsements: Maxipeel Facial Care, Maxipeel Body Soap, San Marino Corned Tuna, San Marino Tuna Paella, San Marino Sandwich Spread, Honda Motorcycles, Panasonic Appliaces, Real Leaf Green Tea, Smart Talk ‘N Text; (print and billboard) Karimadon Ladies' Wear, Cathy Valencia Skin Center; Knorr Real Sarap Darna capsule

Other celebrities known for being frequently seen in endorsements are:
Judy Ann Santos-Agoncillo,Sharon Cuneta, The Legazpi Family,Vic Sotto,Michael V., Ding Dong Dantes, Ryan Agoncillo and Derek Ramsay.

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